Join Lynn Davey (Davey Strategies) and Andrew Leone (Assistant Director of Communication and Outreach for the Children's Services Council of Broward County, Florida) for a discussion about framing principles and their uses in the prevention of child abuse and neglect. The Children’s Services Council’s mission is to provide the leadership, advocacy and resources necessary for children to grow up to being responsible productive adults. It works on a broad array of issues including child abuse and neglect prevention, safety in and around water and safe sleep environments. Learn how framing principles are used to harness effective partnerships, relationships with the media, and issue-specific spokespeople to make connections across the many issues involved in child abuse and neglect prevention.